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Digital branding guidelines for succes in 2022

Digital branding guidelines

Today, it is more than necessary for companies to differentiate themselves in order to face the changes in consumer behaviour. The customer is looking for something more than just the product or service. It is therefore necessary to find a way to captivate the customer.

It is therefore important for business leaders to focus their thoughts on a strategy to effectively promote their digital brand and make it attractive. This approach is not simply about presenting your company’s brand but rather about explaining it in more detail and ensuring that everyone in the organization is immersed in the different aspects of the brand.

Let’s look more explicitly at how the digital brand guidelines are useful.

This document details all the elements of your brand to help people represent your brand accurately and effectively. It consists of the logo, visual identity, tone of voice in public communications, typefaces and other brand-related elements. The purpose of this exercise is to ensure brand recognition and to build brand trust with your customers. It is therefore ideal that your employees are all aligned and in agreement on these elements.

As we understand it, creating digital brand guidelines is an important and useful step in brand development. However, how do you do this effectively?

1.            Take inspiration from brands with a strong brand identity

Indeed, taking inspiration from other brands is a good place to start. You can look at brands that you have always admired and those that you have discovered or that have emerged more recently. Compare them and note the common elements in their logos that you like. Then repeat the same process with the brands you find less attractive.

The aim here is to help you decide what should and should not appear in your brand identity. This way you can clearly define your brand identity and your collaborators will be guided.

2.            Define your values

This is one of the most important steps, as it allows you to create a certain connection with your customers and attract your prospects. The values must be clear, simple, precise and above all sincere. You need to show the customer what makes you tick and why they should choose you over your competitors.

To help you find your values, you can ask yourself this question: what are your commitments as a company?

3.            Define your vision

Your vision is the direction you want your brand to take in the future and the impact you want to achieve in society. The vision is therefore the guideline that should guide all your actions within the company. It will enable you to create links with your customers and remain faithful to your commitments.

4.            Create your visual brand identity

After going through the previous steps, you are ready to develop your visual brand identity. This is where your customers will recognise you. You can now create your logo.

You can do this yourself or you can get help from professionals. In this phase you will go through all the elements such as the font, the graphic characters, the formats, your color scheme and many other aspects. Test to make sure that all these elements represent your brand positively. For example, you may want to check that your colors appeal to your customers correctly or that your font is readable.

As far as your logo is concerned, it is the first contact link between you and your customers. You will need to establish clear guidelines for your logo that respect the guidelines of your brand in general in order to be in perfect harmony.

5.            Determine your voice

Different from the visual elements of your brand but just as important, this part will allow you to know how your brand is perceived by your customers. You should identify all the words that automatically refer to your company. Your customers will gravitate towards these words, which you will use in your various communication channels. You can change them as your business evolves to ensure consistency.

6.            Finalize your guidelines

Put all the decisions you’ve made into your digital brand guidelines. Put together a document of a few pages that will serve as a reference and guide for anyone who wants to learn more about your business or create content for you.

You can also link your digital brand guidelines to your company story, tell your journey or talk about your various partnerships.