What is web 3.0?
In the last thirty years, the world has experienced a dazzling technological evolution. From the birth of the Internet through Web 1.0, then Web 2.0, here is today the appearance of Web 3.0 which has changed the codes. So, what is really going on with this revolutionary technology that is so much in the news?
In this article, we will deal with the following subjects:
- What is Web 3.0?
- A brief history of the evolution of the Web
- Characteristics of Web 3.0
- The link between blockchain and Web 3.0
- The impact of Web 3.0 on the field of digital marketing
- The internet of the future
Let’s get started !
What is Web 3.0 ?
Web 3.0, also known as Web3, is the name given to the third generation of the internet. This technology consists of an interconnection of decentralized data in order to improve the user experience, to make it faster and even more personalized. Web3 necessarily relies on other technologies such as artificial intelligence, blockchain and machine learning. It aims to be more semantic than its predecessors. That is to say, it will be able to use personal data to provide users with extremely precise results that are close to what is done in human communication.
Evolution of the web
In 1989, Tim BERNERS-LEE officially created the Internet: this was the beginning of the third industrial revolution. A few years later, in 1998, Google invented the first search engine and with it, Web 1.0. The latter works on a simple principle. It is the one-way transmission of data. Indeed, Web 1.0 allowed information to go in one direction only, from the professional to the individual. And the content of the platforms at that time was only intended for reading.
In 2004, social networks were born with the arrival of Facebook, followed later by Airbnb and Uber: this is Web 2.0. The main change that characterizes Web 2.0 is the creation of user-generated content. Unlike Web 1.0, where users were mere readers, they now have the opportunity to feed content to the platforms and are therefore actors in Web 2.0.
It should also be noted that the boom in Web 2.0 is partly due to the advent of the smartphone, particularly the first iPhone. As servers are more accessible, the Web has also changed its uses. From simple reading, we have moved to the publication of photos thanks to the cameras of smartphones. Also, social networks have encouraged interaction between members of communities.
However, with this technology, concerns about data protection have begun to be voiced. Users are complaining about the way their data is being used and not sufficiently controlled by the web giants. Some accuse them of lining their pockets by selling user data. Others are concerned about the threat posed to the global arena by holding all this information.
Faced with this problem, there is an answer: it is Web 3.0.
The term Web 3.0 was first used by J. Markoff in an article for the famous New York Times newspaper in 2006. As far as the concept is concerned, it is in line with the original vision of Tim Berners-Lee. Namely, a purely semantic Web, without control intermediaries and capable of interacting with the user. Although Web 3.0 started to make news around 2012, it has not yet taken a well-defined and official form. There is a lot of room for improvement.
What are the characteristics of Web 3.0?
Web3 is defined by four main characteristics:
- Decentralization: it allows users to generate, sell or exchange data while retaining ownership of the data. In other words, users will now be able to interact on the Web freely without their actions and interactions being monitored by the Web giants as is still the case today. Each user will be the owner of his or her data and will be able to do what he or she wants with it. Web 3.0 therefore cancels out the usefulness of the Internet identity that allowed us to be traced.
- Open source: this will promote the development of the Web. This feature implies that each user can publish what they want when they want to feed the Web. No need to have permissions. The Web will be open to all.
- Untrusted: this simply means that there is no longer any need for a trusted intermediary for each interaction. Each individual is responsible for his or her personal data. No more censorship.
- Semantic: the user interacts directly with the content thanks to artificial intelligence as with Alexa or Google Assistant. No more central servers. Each user will hold part of the data on his personal server.
What is the link between blockchain and Web 3.0?
Often seen as a buzzword in the technology world, blockchain is a technology that promotes the transparent distribution of data, securely and without centralized intermediaries such as Google, Amazon, etc.
It is a gigantic database that traces the history of users since its existence.
The blockchain is the basis of the Web 3.0 principle. It also allows mini contracts to be made automatically.
The principle is simple. Web3 offers blockchain users to host content on their servers in exchange for cryptos. The aim is to allow users to take ownership of the internet.
What impact will Web 3.0 have on digital marketing?
Web 3.0 represents a solution and an opportunity for the marketing field. Indeed, with the important flow of data that users will be able to generate, marketing will experience a boom. This data will allow for more detailed analysis of consumers with reliable and real information. It will also allow the production of quality content for a very specific target. There will be no more risk of intrusion as content and communication will only be addressed to an audience that is ready to consume and in agreement with the offer.
The internet of the future
The future of the internet looks promising. With the development of Web 3.0, we will be able to observe a totally decentralized Web and perhaps even witness the disappearance of certain trusted bodies.
The interaction between the user and the data will probably be more advanced and developed than today. We can predict this today by observing the development of the Internet of Things which is booming. Also, the announcement of Facebook’s Metaverse technology suggests that there is a lot of room for improvement in the web world.
However, several challenges will have to be overcome regarding the limits of Web 3.0. But the most important one is the control of the content published and accessible to all.
In the current conflictual context and that of a Web that wants to be free and more autonomous, how can we ensure everyone’s security?